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Le Mars Main Street Program

To encourage property owners and tenants to make improvements to building facades within the main street area, this program offers grants to offset a portion of the costs. Design assistance is also available through a no-cost program sponsored by the Le Mars Main Street.

Founded in 1995, Le Mars Main Street program is one of the most active in the state or Iowa. The program practices the four points:

  • Organization
  • Design
  • Business improvement
  • Promotion

Contact: Main Street Program
Mary Reynolds, Manager

Alley Art Project

Second Floor Housing

Bad Habit Boutique Gallery


Main Street Le Mars
Mission Statement

“The mission of the Main Street Le Mars program is to maintain and improve the downtown historic character through preservation and restoration efforts, to strengthen, promote and expand the economic base of downtown Le Mars, and to market the downtown as an quality place to live, shop and invest.”

Le Mars Main Street
Vision Statement

The future downtown Le Mars will be known for its restoration of unique buildings, friendly and safe atmosphere, and progressive attitudes. It will continue to be our goal to maintain regional pull power, community loyalty and a healthy variety of retail and service businesses. The area’s economic vitality will demonstrate the high quality of life enjoyed by the citizens of Le Mars. Tourists visiting the community, because of its distinctive status as Ice Cream Capital of the World ®, will be drawn to the downtown through tours, marketing/promotions and the effort of the businesses to provide exceptional customer service and products.

The overall appearance of the downtown will maximize its unique designs and historical features. Appropriately designed streetscape elements will take advantage of Le Mars’ most important assets- its traffic and location, leading people from the highway intersection to enhanced focal points where promotional activities and events will occur.

A sense of unity will have been established through a strong leadership provided by the Le Mars Area Chamber of Commerce, as well as partnerships with the City of Le Mars, the Historic Preservation Commission and other local businesses and organizations. Through these cooperative efforts the Main Street division will continually strive to achieve a downtown that is economically strong and aesthetically beautiful.


Read more about the
Second Floor Housing Program in the LeMars sentinel.

Incentives for Business Development in Main Street® Districts