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Visitor Center and Tour Arrangements

Due to the relocation of the Well's Blue Bunny ice cream parlor and museum, the Visitor Center will be closed until June 2011.

Travel Federation of Iowa and Iowa Tourism Division's 2000, 2001, 2003 and 2005 Attraction of the Year Award Recipient.Well's Visitor Center

Le Mars, Iowa, located in Northwestern Iowa has been home to Wells Dairy since 1913. The Wells family still resides in Le Mars, along with nearly 10,000 other citizens who are proud to live, work and play in a community that has prospered since 1869. Learn about our city's history and all the things that make it a wonderful place to call home.

A Look Back... the history of Wells Dairy.

Wells Dairy was founded by Fred H. Wells in 1913 upon the purchase of a horse, a delivery wagon, a few milk cans and jars and the goodwill of the business from Ray Bowers, a dairy farmer in Le Mars, Iowa - all for $250. See why Wells' Dairy has grown to become the largest family owned and managed dairy processor in the United States.

Test Your Knowledge... or share some of your own.

Test your knowledge, play games, view our complete line... all in the BLUE BUNNY(r) Interactive Area. Interactive computers and a hands-on approach to your tour will give you a better idea of how BLUE BUNNY(r) creates the freshest, tastiest dairy and ice cream products in the world!

Take a Stroll.. through the Well's Blue Bunny production theater.

Get a look at ice cream production with our simulated factory production line. From farm to family, our dairy products take an extensive trip to guarantee quality and freshness. Learn about BLUE BUNNY(r) Ice Cream with an exciting tour through our production theater.

Have a Treat... at the Ice Cream Parlor.

All ages will enjoy the vintage 1920's BLUE BUNNY(r) Ice Cream Parlor. This unique setting provides the perfect backdrop to enjoy your favorite BLUE BUNNY(r) ice cream year round.

For more information about Ice Cream Capital of the World® Visitor Center Museum tours or to book a Guided Tour (for groups of 20 or more), please contact Colleen Nelson at cpnelson@bluebunny.com or 712-546-4000 X2753.

Visit the official Wells' Dairy  Visitor Center web site here.


Blue Bunny® Ice Cream Parlor

16 5th Avenue NW
Museum: 712-546-4090


Visitors are encouraged to call to confirm hours of operation for desired
date of visit due to occasional closure for maintenance or holidays.

Please call 712-546-4090.